6 pro tips to make your email marketing strategy effective.

What do you think; how many emails a person gets daily? 121 emails a day. Emails are very effective, as they still are the most formal way to reach you. Most people regularly check out their emails through their mobile devices. But open only those emails which attract them. So an effective email marketing strategy may be your secret weapon of success against your competitors.

So here we are to help you make use of this tool effectively.

Keep updating your list.

Making an email list is not as hard as you think. You can easily create a list by adding a call to action on your site. If the customer likes what you are offering, it goes without saying that they will share email id with you.

Also, keep your contact list up–to–date. Your marketing strategy can make or break at this point. If your email list is not growing, then it’s time to give it another look.

Be a friend to your customers.

To make your strategy meet success, make your emails personalized. Call your customers by first name. Many email tools offer you to add recipient names while sending out emails to multiple users.

Along with this, personalization also means that the subject of the email is relevant to the reader. And the best tip- “synchronize your timing with the email receiver.” You must schedule your email when the user is online; otherwise, it is destined for the trash.

Make the subject catchy to get it clicked.

Generally, it is said, “do not judge the book by its cover,” but you know you do that 99 times out of 100. Most of your customers do so too. Make such catchy subjects and taglines that your customers cannot resist checking out an email from you. You can try a cliffhanger or state the benefits your customer will get from you in the subject line. But whatever you do, creatively represent it in a glamorous way that increases your click-through rates.

Keep it easy for mobile users.

What do you do when you get up in the morning? The first thing you do is checking for new messages and emails. Right!!! You are not alone; almost three out of every five users use their smartphones to check their emails. So, optimize your email to be mobile-friendly. Format your email for the mobile view and desktop view. Make it easier for the customer to check it on any device.

Make your emails real.

You made your customer open your email. Now what? Now make the customer read it too. So,

• Make it concise and to the point. Avoid going into too many details.
• Use short paragraphs to enhance the reading experience.
• Keep the relevant keywords and phrases incorporated smartly.
• Make it easy to skim using bullet points.
• If possible, add relevant pictures.

It doesn’t always have to be a promotion.

Make your email strategy successful by making your emails focused on providing valued information to the customer. Your emails are effective as long as they are beneficial to the customer. Otherwise, they are simply going to end up in the trash.

Every email strategy must revolve around one point only; How it can be helpful to the customer. Always make your reader your top opportunity. Plan with what to know and learn to be the best.